By: Paul Lemberg
It’s the oldest sales tactic in the world…
Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?”
New York Small Business Blog
AllNY.com's log of business tips, articles, and resources for small businesses in New York.
Why Cutting Prices Is Like Cutting Your Own Throat
Does Your Business Need a Marketing Makeover?
Extreme makeovers make for exciting TV as they feature emotionally charged situations and dramatic improvements to houses, landscapes, the clothes we wear, and so on.
The extreme makeover has now made its way into business in a serious way thanks to Gil Effron, a 30-year marketing veteran, and his 10-Day Marketing Makeover approach.
How to Handle Customer Complaints
By: James P. Farrell
Nobody likes to receive a complaint but if you are in the business of providing a product or service, then they are inevitable. It is impossible to please everybody all of the time. The best way to combat it is to view a customer complaint as an opportunity to achieve something positive.
Ten Tips to Keep Your Team Positive
By Bill Hogg
Positive Sales Team Your sales and customer service team are the primary customer contact for every business. What does their attitude say about your company? If some of your team are not communicating the message you want, here are 10 questions to ask yourself to ensure they stay positive, focused on message and deliver an exceptional customer service experience.
But I Hate Networking!
Author: Rebecca Metschke
I feel your pain. Networking. The very word conjures up all sorts of negative connotations for some people. To them, networking is kind of like an unpleasant medical procedure… you know you’ve got to do it—it’s for your own good—but that doesn’t make it any less loathsome.
Here’s a secret, though. There’s a lot more to “networking” than cocktail receptions or business mixers.